A plate, no matter how big or small, is connected to the whole world. Because it’s not only about what we eat. It’s about the way it’s produced, the value it adds to our nutrition, the energy we choose to use and what we do to protect the earth and its resources.

In this campaign, with a plate as a starting point, we communicate Lidl’s purpose and vision related to sustainability. The escalation from a plate to many spherical elements, finally climaxes with the most wonderful and colorful plate of all. Our planet.