THE SILVER AGE
Breaking Myths and Challenging Stereotypes for the Aging World.
The longevity economy is not just a trend—it’s reshaping industries.
The silver generation despite its spending power, influence and evolving lifestyles, is still boxed into outdated cliches of fragility and dependence. This is an economic and cultural failure.
So what if everything you think you know about aging is wrong?
At The Newtons Laboratory, we’ve done the work to understand them. We are confronting these misconceptions head-on. Through deep research. Real conversations. No assumptions. Toward a more inclusive, age-positive society.