APHRODISIAC COLLECTION

THE CHALLENGE

IKEA likes to stand out on Valentine’s Day. After all, love and lovemaking are parts of life at home. This time, we touched on a sensitive subject and assembled a new proposal for a romantic date.

THE APPLEFALL MOMENT

Let’s face it: sex is better after a fight, and fights come easier while working on an IKEA piece with your special someone.

THE SOLUTION

“The Aphrodisiac Collection” highlights IKEA furniture as the most obvious yet easily missed aphrodisiac. In this case, losing a screwdriver and losing your clothes might be only a few minutes apart.

For Valentine’s Day, we asked couples to come together, and get assembling.

THE RESULTS

Creativepool 2024: Shortlist | The Drum: AdoftheDay | The Inspiration