HAPPY HALLOWEEN

THE CHALLENGE

Halloween. The truth is that it’s the ideal season for your favorite horror film and your favorite Domino’s flavor. But how can you depict it in a credible, fun way without saying much?

THE APPLEFALL MOMENT

There are a lot of scary things going on during Halloween. Vampires, werewolves, mass murderers, and the list goes on. But if we want to talk “real,” there’s something even scarier.

THE SOLUTION

What’s that, you ask? An empty Domino’s Pizza box, with the evidence of vampire fangs still fresh on the carton; made by using the oily residue of our delicious dough. So be wary, you never know who’s lurking nearby to steal your pizza.

THE RESULTS

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