THE MONSTER

THE CHALLENGE

When EDSNA and the Region of Attica gave us the task of communicating a new era for recycling in Attica, we showed up ready to fight alongside them.

THE APPLEFALL MOMENT

Huge, uncontrollable and scary: the trash crisis, ignored for years, today meets the standards of being a proper monster.

THE SOLUTION

And so was born the Trash Monster, a fictional character for a very real problem. With an equally trashy personality, it thrives in chaos and causes terror; yet like any other monster, it is inevitably defeated by pure courage (and sorting your recyclables).

THE RESULTS

Epica Bronze | shots EMEA VFX Bronze 2022 | Golden Drum 2022 Shortlist: TV | Silver Drum: Motion Craft | ADC 3 Shortlst: 1. TVC 2. Craft Animation 3. Craft Special FX, 1Bronze | Creativepool Silver | NYF Film & Craft Shortlist | AdForum: Top 5 | CrestaAwards: 1. Silver in Film Craft - Outstanding post production 2. Bronze in TV or Cinema commercial over 60 seconds | Best of LBB | shots Best of July 2022 | ADWEEK