WIN BIG… SHARE BIGGER

THE CHALLENGE

How do you communicate winnings so inconceivably large (€120M), that the traditional “change your life” narrative feels too small, too expected, and emotionally underdelivering for such scale?

THE APPLEFALL MOMENT

When winnings are this big, they don’t stop at the winner. They spill over to everyone around them — turning a personal jackpot into collective joy and generosity.

THE SOLUTION

We built a campaign around the idea that EUROJACKPOT doesn’t just create millionaires, it creates modern-day benefactors. Through playful storytelling and cinematic tone, we showcased how joy radiates far beyond the winner.