THE HERMIT CRAB

THE CHALLENGE

Owning your own home is never simple. It’s rarely a given, which is exactly why, for so many people, it becomes a dream of a lifetime.

THE APPLEFALL MOMENT

Turns out, the same is true for the hermit crab. Born without a shell, without a home, it has to roam the seabed in search of shelter.

THE SOLUTION

Using this parallel, we created a tender story that reminds us of something very human: no matter how long or uncertain the journey to a place of your own may feel, it can still have a happy ending. Especially when you have Piraeus by your side.