IT'S PIRAEUS TIME

THE CHALLENGE

On Olympiacos Piraeus’ 100th anniversary, Piraeus Bank faced a unique challenge. After 12 years without a Euroleague trophy and 3 consecutive Final Fours, the fans’ thirst ran deep. How could the brand become a beacon of hope for the long-awaited 4th title, and stand out from all the other sponsors?

THE APPLEFALL MOMENT

Piraeus. The port city of Athens isn’t only the home of Olympiacos Piraeus, but also of Piraeus Bank. Olympiacos B.C. returned once again to the grand stage. But this time, the hunger felt deeper. This time, the fire burned brighter. This time…

THE SOLUTION

“It’s Piraeus Time”

To mark this defining moment, Piraeus transformed a simple sponsorship into a rallying cry that united fans, players, and an entire city. By using its shared name and brand identity and without selling any product, the brand claimed its place as part of the club’s legacy. Not just as a sponsor, but as a true believer, under one line that will carry the partnership forward for years to come.

THE RESULTS