LIFE IS AHEAD

THE CHALLENGE

The problem is how to sell a serious illness insurance plan without showing the "brutal reality" of the illness itself – to be optimistic and focus on the positive outcome, which is the support provided.

THE APPLEFALL MOMENT

A parent's love doesn't take a sick day. NN ExtraMed helps them stay strong for the ones who need them most, their family, and face challenges with optimism.

THE SOLUTION

Show a seemingly normal moment of life – powerful and optimistic – that is only made possible because of NN ExtraMed, subtly revealing the truth of the situation at the end.