SELF-DEFENSE AGAINST LIFE’S SLAPS

THE CHALLENGE

Piraeus asked us to promote 1 Fund, the bank’s new investment program for young adults.

THE APPLEFALL MOMENT

Life hits young people with unexpected expenses, instability, and pressure to plan for a future that feels uncertain. When life delivers slaps, financial self-defense becomes essential. 

THE SOLUTION

We introduced young audiences to the Piraeus Dojo. Αn online episode series where “sensei” Fanis Labropoulos, one of Greece’s most popular comedy creators, trains our young hero in the martial art of 1 Fund.