HURRICANE

THE CHALLENGE

Climate change is becoming more noticeable in Greece every year, making prevention an urgent priority. Despite this, insurance awareness in our country lags behind the rest of Europe, with 85% of homes and businesses uninsured.

THE APPLEFALL MOMENT

We are ready for the messes we make. We are not ready for the messes nature makes. That’s why the things we can't clean up; we must protect against.

THE SOLUTION

Reframing insurance from a product for rare, brutal events into a necessary defense against inevitable large-scale forces. Our campaign shows the aftermath of a “disaster”, with people handling their small, joyful "disasters" to prove we need a plan for the real ones – we need protection from the forces we can't really control – the real climate disasters.