MAGICAL FARMERS

THE CHALLENGE

Modern farming today demands sustainability, innovation, and efficiency. Yet many greenhouse farmers lack access to the tools, financing, and knowledge needed to modernize their production and grow competitively.

THE APPLEFALL MOMENT

We reimagine the farmer as someone with “magical powers” — metaphors for real capabilities unlocked through Piraeus Bank’s support. A fantastical, surreal world that shows innovation made simple and intuitive.

THE SOLUTION

The campaign becomes a creative journey into a world where nature and technology coexist seamlessly to shape the future of greenhouse farming. With the right tools provided by Piraeus Bank, the modern farmer isn’t just skilled — he’s empowered. Almost like a magician.

THE RESULTS

Shortlist Golden Drum Awards