ODD HOMES

THE CHALLENGE

In 2023, living costs in Greece hit an all-time high, and combined with skyrocketing electricity bills, they made moving to a new house financially unbearable. The outcry of the public’s mistrust pointing to all energy providers, was extreme.

THE APPLEFALL MOMENT

Not trusting your energy provider is a bit odd, isn’t it? Especially when it comes to electricity, a utility that directly impacts the quality of living, people need to feel that their provider sees them as humans first, putting their needs on top.

THE SOLUTION

“Odd Homes”

Moving to a new house is odd. We sleep on a mattress, in between boxes, with the smell of fresh-painted walls. We lit the table lamp on the floor. Even more odd would be not to have our support. We know what you’re going through and hopefully, these will be the only things you worry about. Introducing “MyHome”, the new electricity package with multiple benefits for your new home.

THE RESULTS

Shots Awards 2023 EMEA – Silver: Concept | Shots Awards 2023 EMEA – Bronze: Copywriting (1.4 Longlist) | Creativepool Annual 2023 – Bronze: Copywriting | Shots - Best of Shots June 2023