THE LATECOMERS

THE CHALLENGE

New Year's Eve. A celebratory night where we’re all expected to be in the right place, perfectly dressed, and surrounded by our loved ones, waiting for the clock to strike midnight. Too many expectations, don’t you think?

THE APPLEFALL MOMENT

New Year’s Eve shouldn’t be like this. On this night full of plans, the magic lies in the unexpected. It’s about welcoming the New Year, and leaving behind everything from the old one.

THE SOLUTION

“The Latecomers”

Built around the Greek tradition of turning off the lights right after midnight, this film by Martin Werner follows the simultaneously disastrous journey of two late partygoers. New Year’s Eve brings them together, and when the power goes out, the rest is history. Just like the year they left behind.

THE RESULTS

Golden Drum Awards 2025 – Bronze Drum: Motion Craft (Video / Moving images), Cinematography | Cresta Awards 2025 - 2x Shortlists: Outstanding Cinematography in a Commercial & Outstanding Direction of a Commercial | Epica Awards 2025 - Shortlist: Commercial Direction | Good Ads Matter: Handpicked for YouTube | Shots.net | Little Black Book | Best Ads on TV | AdForum