WINTER LOVER

THE CHALLENGE

In Greece, there are not enough words to describe how much we long for summer each year. And what about winter? The thing with winter is, well… the weather is cold. The sky is grim and dark. Who in their right mind would root for winter?

THE APPLEFALL MOMENT

Every rule has its exception. People can love winter as much as summer. And the truth is, they will, as long as they’re properly prepared. With the right setup, enjoying winter only makes sense.

THE SOLUTION

“Winter Lover”

Protergia presents “Double Energy Value”. Well-suited for all your winter needs, combining energy and gas solutions for every home, this program is so beneficial that you might start loving winter and even proudly admit it, no matter the criticism.

THE RESULTS

Creativepool Annual 2024 – Shortlist: Advertising (TV) | Little Black Book - Work of the Week | AdForum - Best Festive Ads 2023