XMAS LITTLE CREATURE

THE CHALLENGE

Christmas is indeed the most wonderful time of the year. It’s also the time when everybody wants to create a unique story to tell. So, how do we make our Christmas story the one that shines the brightest?

THE APPLEFALL MOMENT

In a light-bulb moment, we asked ourselves: what would happen if there were a Christmas creature that was both naughty and nice? One who ate the town’s lights only to give them back in a more Christmassy way? And that’s exactly what we did.

THE SOLUTION

A newborn Christmas creature -a magical combination of light and mischief-  that shows people the way to Protergia’s Christmas Village and inspires them to shine with their most festive, joyful selves.