PUPPY EYES

THE CHALLENGE

Piraeus and VISA’s giveaways are iconic. Every card swipe can lead you to amazing experiences, and December 2024’s prize was pure Christmas magic: a family trip to Paris, home of Disneyland. Anyone would beg to tag along.

It’s a Disney-meets-wonder-meets-lights-meets-candy trip, and it needed a Disney-meets-wonder-meets-lights-meets-candy campaign.

THE APPLEFALL MOMENT

The moment we heard the prize was a trip to Disneyland, our inner children lit up—wide-eyed and hopeful. Those (imaginary) puppy eyes reminded us of the destination itself: Disneyland and Disney’s characters.

THE SOLUTION

And just like that, our story was born. A Christmas candy shop where news of the giveaway spread the same kind of magic it stirred in us. Will the aspiring free riders convince our protagonist to let them join? Watch and find out.

THE RESULTS

AdForum Top 5 Dec. 16 2024