SANTA'S INJURY

THE CHALLENGE

What do you do when life throws Christmas, the most anticipated time of the year, and the Euroleague Final Four, into the same brief? You need to find a way to bring the Final Four into the holidays. To bring May into December.

THE APPLEFALL MOMENT

Since we were already asked to do the “impossible” and combine basketball with the holiest of holidays, then maybe it was the right moment to attempt an even greater impossibility:

Uniting Olympiacos Piraeus B.C. and Panathinaikos AKTOR B.C. under the same campaign. Two eternal rivals. Two opposing worlds.

If there’s ever a time to aim for the impossible, it’s Christmas. But in what world would these two clubs ever unite, and do it willingly?

THE SOLUTION

“Santa’s Injury”

In a world where Christmas itself is in danger. A world where Santa gets injured playing basketball, threatening the most magical time of the year. And suddenly, the unthinkable becomes reality: the two biggest rivals unite for one mission.

To save Christmas and fill it with basketball magic.