SNAPPI POCKETS

THE CHALLENGE

Consumers’ wallets have been through a lot.

Snappi, the first Greek neobank licensed by the European Central Bank, knows this all too well, but it needed to find a way to tell people that it's on their side of the table.

THE APPLEFALL MOMENT

We were tasked with a rather common problem: we know that finances are the no1 concern to people. And quite a few brands have attempted to tackle this issue. Well Snappi's offerings address people's financial concerns head on:

33x higher savings interest rate than the average deposit rate

0% fees

Cashbacks

Up to €40 in Welcome Rewards

If only there was a way to talk about these things without sounding institutional and boring.

THE SOLUTION

We gave the spotlight to the unsung heroes of the economy: our pockets. Literally.

In an inventive and unconventional way, we talked about the financial reality with plenty of humour, a distinctive directorial approach and six brilliantly crafted characters. So, go watch it now. And don’t take our word for it - in this campaign, the pockets do the talking.