TAP TO PAY. GO WATCH THEM PLAY.

THE CHALLENGE

With the new Euroleague season underway, tickets for Panathinaikos B.C. and Olympiakos B.C. are both valuable and in high demand. Piraeus partnership with Visa Cards sought to turn that demand into a chance to experience the games live.

THE APPLEFALL MOMENT

The mechanism to win those lucky tickets was simple: pay by using Piraeus Visa cards, enter the draw and see if you won the tickets tor a game of your favourite team.

THE SOLUTION

What if the players themselves magically appeared the moment you won your ticket to literally carry you to the game? We recruited two players from each team - M. Lessort, S. Vezenkov, C. M. McIntyre and J. Hernangómez – and created three films where they magically appear right on cue: when our protagonists seemingly won the tickets. All we can say is, what an entrance.