THE CUBE

THE CHALLENGE

We were tasked of communicating the corporate responsibility initiatives of Piraeus under the codename "EQUALL"

THE APPLEFALL MOMENT

Since 2022, Piraeus has supported a wide range of initiatives with €85 million of funding for a range of sectors including, among others: healthcare, young empowerment, women empowerment, culture and environment.

This was a great opportunity to unify everything under one roof so people could get a better understanding of the bank's contribution to people and society as a whole.

THE SOLUTION

We created the EQUALL cube - a symmetrical three-dimensional shape - and placed it in the areas where Piraeus contributes. The cube also worked as a gateway between those areas (or in another sense, worlds). We brought to life through a beautifully crafted film, ensuring that people understood the name of the corporate responsibility programme as well as why the cube was the right symbol to portray the ways Piraeus ensures that important initiatives in our country remain operational.