THE PERFECT ANGLE

THE CHALLENGE

The way we see the world has changed. Instead of taking in its beauty with our sight, we experience it through our phone’s camera lens. Suddenly a stroll with friends, a random mirror on the street, and, of course, your meal turn into a photoshoot. You find yourself chasing the perfect angle in everything around you, to get the perfect shot. But is that what life is all about?

THE APPLEFALL MOMENT

Food is one of life’s greatest delights. Wasting your time trying to find the angle to get that Instagram story is not. Why bother finding the perfect angle of it, when you can devour its beauty angle-free?

THE SOLUTION

“The Perfect Angle”. Guess what. It doesn’t matter. All you want is in our house, where you can find burgers so delicious, filled with oh-so-runny cheddar, and most of all… so round, that will shift your perspective in life.

THE RESULTS

Lürzer's Archive [2.20.044] | Shots: Best of Shots February 2020 | Ads of Brands