THE WRIGHT BROTHERS

THE CHALLENGE

To explain the mechanics and value of Miles+Bonus, earning and redeeming miles in a way that feels relatable, engaging, and not transactional.

THE APPLEFALL MOMENT

What if the fathers of aviation knew about Miles+Bonus, the loyalty program by AEGEAN Airlines, with mile-ion partners to redeem your miles? Maybe then, achieving the first flight wouldn't sound so cool anymore.

THE SOLUTION

A humorous, insightful storytelling angle showing the Wright Brothers tempted by redemption rewards, reminding people that Miles+Bonus doesn’t just let you fly… it gives you reasons to enjoy every flight even more.